As a travel blogger, I’m constantly packing, unpacking, and—let’s be honest—judging clothes by how well they survive another 16-hour train ride with no A/C. That’s how I ended up finding my way to Wrangler. I wasn’t looking for anything in particular—just something I could wear in both Hanoi’s humidity and a chilly spring morning in Christchurch. What I didn’t expect was to fall completely, irrationally in love with Wrangler shirts.
The first shirt I bought was on a whim. I was in Auckland, browsing aimlessly (as one does when trying to avoid writing captions), and saw this pale denim number with pearl snap buttons. It looked like something my dad might’ve worn in the 80s, but fitted better and definitely less scratchy. I gave it a go. Since then, it’s been to three countries, survived a spicy noodle spill in Kuala Lumpur, and doubled as a pillow in Lisbon airport. If you’re curious, you can check out some great pieces on Wrangler shirts NZ—my exact shirt is still there, I think.
Wrangler’s magic, to me, is the way their stuff gets better with time. My Drew jeans, for instance, are my “only-one-pair-of-jeans-in-the-backpack” choice. They’ve got that just-right fit—not suffocating skinny, but definitely not the boxy “please-don’t-take-my-picture” cut either. I’ve worn them hiking in Peru and dancing at a music festival in Berlin, and they’ve somehow managed to look like they belong in both places. That kind of versatility is hard to come by. If you’re the sort who packs light but still wants to look like you tried, the Wrangler Drew jeans NZ are worth a peek.
One of the things I truly appreciate about the brand is its quiet confidence. Wrangler isn’t trying to be trendy—it just is. I’ve never seen them chase weird seasonal colors or follow gimmicky silhouettes. What you get is timeless, good-fitting gear that works harder than most fast fashion pieces ever will. Their clothes don’t scream “influencer,” and that’s probably why I trust them to come with me when I’m off-camera.
Of course, no love story is perfect. If I could whisper something to the Wrangler product team, it’d be this: maybe toss in a few more earthy tones in the women’s section? Some rust, olive, maybe a faded mustard? Not everything has to be blue or black. That being said, the cuts? Chef’s kiss. Especially the women’s shirts—structured without being stiff, roomy without being shapeless.
And it’s funny—my partner, who pretends not to care about clothes, recently stole one of my Wrangler tees “just for the gym.” It hasn’t come back since. Now we joke that our household is basically half linen closet, half Wrangler archive. It’s the one brand we can agree on—he likes how rugged it feels, I love how polished I look without trying too hard.
I bought my last shirt from Wrangler NZ during a layover in Wellington. I wasn’t planning on shopping, but it was raining, and I had time to kill. That shirt ended up being the best thing about that stopover—and it’s made it into nearly every shot since. Maybe that’s the secret: Wrangler doesn’t try to be the moment, but it somehow always shows up when you’re having one.
So here’s to more miles, more photos, and more airport naps in the same soft denim shirt. Wrangler, you’ve got yourself a forever fan.